Worldwide Sport and
Accessible Tourism Fair
27 - 30 SEPTEMBER, 2018
MALPENSA FIERE (VA) ITALY
WST Show stands for WORLD SPORT TOURISM SHOW, and is the FIRST Worldwide Sport and Accessible Tourism Fair.
WST Show stems from the conviction of the recognition of the crucial role of sport in the tourism of the future and of the possible positive effects on issues related to the environment and local economies.
We wanted to turn the WST Show into an opportunity, a real holiday of sport, fun, passion, play, culture and food and wine.
All will compete for visitors to find all the opportunities to spend a few days in the province of Varese, visit WST Show and take advantage of the rich program made available to all.
Tourism is constantly evolving but there is now an important change in demand and tourist expectation.
Today, segmenting in an innovative way means abandoning the standard segmentation schemes, undifferentiated and generalist, to go digging into what our tourists want in a given time period.